Cannabis Digital Media Buyer/Planner position Freelancer/contracted

Cannabis Digital Media Buyer/Planner position Freelancer/contracted

Requirement: Applicants Must have experiences Media buying in the Cannabis space.

EASE Defined: Entrepreneurs, Adopting, To Serve, Each Other

EASE offers: A cloud-based workforce solution helps businesses manage their independent contractors and freelance workforce all in one place.

Remote placement: giving freelancers the autonomy to live the life they want.

Matching: Ease screens candidates to make sure they’re the right fit for specific clients.

Our client is looking to contract a versatile digital media professional that can also manage PPC and SEM campaigns in addition to online media buying and planning for clients. The Digital Media Buyer/Planner will be responsible for the daily management and work with their Marketing team. This is a fantastic opportunity to work with a reputable freelance network and gain new clients!

Primary Responsibilities:

  • Negotiate, purchase, and monitor digital ad space for multiple clients
  • Build data-driven media plans across channels
  • Conduct post-buy media analysis and report on results
  • Optimize media spend making real-time adjustments to ads, targeting, bidding and buying
  • Analyze media spend datasets and create regular reports gauging effectiveness and tracking against key campaign targets and goals
  • Utilize Quantcast or MRI to build strategic digital media plans
  •  Provide daily strategy and tactical recommendations to Media Director and Supervisor • Lead and supervise the trafficking of digital campaigns
  • Provide mentorship and direction to media buyer/planner

Additional Skills:

  • Experience utilizing third-party data to inform media plans
  • Experience with ad servers
  • Proficient in using online channels such as YouTube, Facebook Ad Manager, Twitter, Google, Bing, etc.
  • Ability to assist with PPC (pay-per-click) and SEM campaigns as well as read and define analytics using Google AdWords, AdCenter, etc.
  • Must be able to develop and present customized client reports
  • Technical knowledge: Excel (graphs, pivot tables, complex formulas, VBA); Quantcast; DoubleClick; Advantage; SmartPlus; MRI  Qualifications:
  • 5+ years of professional digital media buying and planning experience
  • Bachelor’s degree in a related field of study

Apply here: https://ease.breezy.hr/p/28ab3de12649-cannabis-digital-media-buyer-planner-position-freelancer-contracted

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